TASK Develop a campaign around the NASCAR Playoffs focused on NASCAR’s new casual fans. These fans that are newer to the sport and have sampled it a little bit, but are not as avid as our “best customers”. The approach should focus on bringing them into the fold by giving them a reason to care about the sport and reinforcing that NASCAR is for them.

APPROACH Show that NASCAR cares about the future generation of fans

MY ROLE Account Manager. Motivator. Researched and learned more about NASCAR than I ever thought possible.


Account manager Myself

Strategist Meghan Jacinto

Producer Barrett Poe

Media Planner Yiming Zhao

Social Media Strategist Mandy Pozo

Art Director Regan Nelson