TASK Develop a campaign around the NASCAR Playoffs focused on NASCAR’s new casual fans. These fans that are newer to the sport and have sampled it a little bit, but are not as avid as our “best customers”. The approach should focus on bringing them into the fold by giving them a reason to care about the sport and reinforcing that NASCAR is for them.
APPROACH Show that NASCAR cares about the future generation of fans
MY ROLE Account Manager. Motivator. Researched and learned more about NASCAR than I ever thought possible.